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A friend I hadn’t been in touch with for over six months—a seasoned foreign trade professional—reached out to me today, asking to meet up.
Since we hadn’t seen each other for so long, I assumed she must have something important to discuss. So we agreed to meet at 8 PM at the Starbucks near my place—no excuses.
When we met, my friend got straight to the point: her company was stuck in a development bottleneck and barely surviving. The core issue? Their product designs couldn’t keep up with current trends—they lacked innovation, so customers weren’t buying. As an experienced foreign trade expert, she felt lost and directionless.
To be honest, this friend is highly capable. She once flew to Dubai alone to collect payment and traveled solo to Europe for trade shows. Back then, her team’s designs were a hit with European clients. Every exhibition, her booth was packed, and she’d walk away with plenty of orders—all at solid profit margins.
But she explained that after the pandemic, orders plummeted. Worse, her design team was stuck in their old ways, unwilling to step out and learn new things. They’d had countless discussions, but the designers just wanted to coast through the year and postpone improvements until the next. My friend, however, insisted that since half the year was already gone, they needed to start planning for next year immediately. Neither side could convince the other.
This problem isn’t unique to her company—many factories face similar struggles. The difference is that some are willing to step out, learn, embrace new ideas, and keep improving.
Take our company, Jinxin Packaging Technology, for example. When we transitioned to producing foldable instruction labels and multi-layer adhesive labels, many peers thought we’d fail. Foldable instruction labels, in particular, had little local demand, required heavy upfront investment, and had complex structures. You needed deep expertise in material properties to avoid defects—otherwise, quality issues would spiral out of control.
But our team is full of research-driven individuals with strong learning abilities. One memory stands out: a client needing foldable instruction labels visited us, brought samples, and we quoted on the spot. After he left, though, there was no follow-up. I messaged him a few times with no reply, so I assumed he’d gone to a competitor.
To my surprise, three months later, he reached out, asking if we were still willing to work with his company. From his tone, I guessed his competitor had failed him, forcing him to return.
He admitted that after getting our quote, he’d gone with a rival who offered a slightly lower price. But after nearly three months of sample production, their products still failed the overseas client’s tests. Time was running out, and his current supplier had given up—they simply didn’t know how to improve, so the samples never met standards. His upstream client was pressuring him relentlessly; the order was already placed, pending only sample approval, and this was a major account for his company. His boss was breathing down his neck daily to get qualified samples ASAP.
As the saying goes, “What’s hard for the unskilled is easy for the skilled.” Once we fully understood his client’s requirements, we nailed the sample on the second try, securing the end client’s approval effortlessly. We resolved his crisis, and I later heard he earned a hefty year-end bonus and was promoted to Engineering Manager because of it!
See? Choosing Jinxin Packaging doesn’t just solve problems your current supplier can’t handle—it might just propel your career to new heights!
Jinxin Packaging Technology: Once you try us, you’ll be impressed!
